Hands-on User Experience Lead with over 15 years of experience in financial services, software management and within the research and digital environment. Expert knowledge of user-centered design process and HCI principles, with a background in Computer Science. Evaluating competitive and innovative interaction design approaches to identify best practices and encourage innovation. Always seeking ways in which user experience can make a measurable difference to people, process and technology.
I define the digital strategy objectives and vision, set objectives and tactical plans whilst managing a cohesive experience. Ability to manage multiple projects and meet deadlines; responsible for defining the visual identity, creating digital standards that reinforce the brand across various lines of business and customer touch points. I recruit, build, manage and motivate teams of cross-platform designers/architects who work collaboratively to deliver intuitive and enjoyable product solutions.
Leveraging key insights and proven design patterns to create compelling, best-in-class customer experiences across the product ranges. Conducting user research and usability testing to optimise existing taxonomies to improve future implementations. Intuitively translating business needs into engaging, customer-focused solutions; working closely with product and marketing leaders to move rapidly from concept to launch, in high-volume businesses where creative excellence at scale is key.